Greek Freak seeks to make accessible healthcare a lay-up
Telemedicine start-up Antidote Health has tapped NBA star Giannis Antetokounmpo to promote its mission of accessible healthcare for all.
The company, which offers primary care visits, prescriptions and other services through its digital platform, said it wanted to make affordable care “a basic human right”.
Antetokounmpo will lend his voice and face to the cause. The six-time NBA All-Star was born in Greece to Nigerian immigrants. Growing up in a family of eight outside his home country, he knows firsthand the barriers to access.
“Getting health care was a struggle,” he recalls. “That’s why I empathize with the many Americans who can’t pursue their dreams because they can’t afford health care.”
And that’s why he will serve as an ambassador for the cabinet. Founded in 2021, Antidote raised funds to create an AI-powered virtual health maintenance organization for the uninsured and underinsured. Users can connect through chatbots or through video calls with vendors.
The partnership follows a $1 million investment Antetokounmpo made in the company, according to the Milwaukee Journal Sentinel.
Antetokounmpo’s voice promises to be powerful. “I believe that every human being has the right to affordable, quality health care, regardless of race, location or circumstance,” the two-time MVP said.