A New Day Tourism Resilience repeats every February 17

The plan was called the Montego Bay Declaration: “We are a small country with a strong voice,” said a proud Hon. Edmund Bartlett today at World Expo in Dubai. The tourism minister of this Caribbean island nation depends on the mighty tourism dollar, the euro our pound for the economy of his beautiful country.

On Jamaica Day at World Expo Dubai, Jamaica brought together the global travel and tourism world at the launch of the World Tourism Resilience Day to be observed on February 17 of each year from now on.

Minister Bartlett is the mastermind behind the Global Tourism Resilience & Crisis Management Center (GTRCMC). The center is under the leadership of Professor Lloyd Waller, who was also the master of ceremonies at today’s launch in Dubai.

Jamaican Prime Minister, The Right Hon. Andrew Holness addressed the international audience via video.

“The increased demand for a more sustainable tourism brand presents an opportunity to prioritize the responsible use of natural resources, the preservation of host country assets and the strengthening of local involvement and participation in the chain. value of tourism”.

In this regard, Mr. Holness said that convening a conference at the expo focused on tourism resilience “is perhaps more appropriate now than at any other time in the history of the tourism industry. “.

The GTRCMC plans a total of 11 crisis centers around the world, with eight more to be unveiled in the coming months. In Africa alone, Morocco, Namibia, Nigeria, Botswana, Ghana and South Africa are promising sites.

Canada has signed a memorandum of understanding to open a center at George Brown College. Bulgaria, Seville in Spain, Barbados, the Bahamas and Guatemala are on the horizon.

Kenya’s Tourism Secretary Najib Balala already has a hub in his country and delivered a welcome message from Kenyan President Uhuru Kenyatta stressing the importance of climate change and sustainability in tourism.

The chair of the Resilience Center initiative is none other than the former UNWTO Secretary General, Dr. Taleb Rifai. He traveled to Dubai to address the event and said:

“We need to collaborate more than ever before. Governments do what they want. It’s up to us to drive change through collaboration. The nice thing here is that this company brings young people together with the travel industry and engages them.

“It’s key to driving innovation in the industry and around the world. Hopefully, these initiatives will also attract young people to the sector and help bring back the global workforce.

“This recipe for partnering with universities to establish new centers ensures that research is done and that the analysis that follows will be imbued with the culture of the region in its work product. This is extremely important when we come to the policy influencing stage.

“Today, I am delighted to be present at the signing of these new Centers.”

Tourism Resilience Day has been recognized by the WWorld Travel and Tourism Council (WTTC), UNWTO, Asia-Pacific Travel Association (PATA)Caribbean Hotel & Tourism Association (CHTA), the WGlobal Tourism Network, and other industry leading organizations.

World Tourism Resilience Day has been recognized by the World Travel & Tourism Council (WTTC), UNWTO, Pacific Asia Travel Association (PATA), Caribbean Hotel & Tourism Association (CHTA) and others industry leading organizations.

Left to right: International Tourism Investment Corporation Director Gerald Lawless joins Kenyan Tourism Minister Najib Balala, GTRCMC Co-Founder Taleb Rifai, Jamaican Tourism Minister Edmund Bartlett and Lloyd Waller, Executive Director of the GTRCMC, in Dubai

He urged industry stakeholders to use World Tourism Resilience Day “to declare that the world will now have a chance to plan, mitigate, manage, recover and recover quickly, and then to thrive after disruptions”.

The same words had been used in the Jamaican delegation by the Center finalized during an UNWTO conference in Jamaica, 2 months before the end of Dr. Rifai’s term as UNWTO Secretary General.

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