The Costa Rican Tourism Institute tries to attract adventure-loving tourists – English version
One of the characteristics of tourists who visit Costa Rica is the amount and diversity of activities they carry out during their stay in the destination.
With the “Outdoor Adventure Show” in Toronto, Canada, the Costa Rican Tourism Institute (ICT) is working to promote Costa Rica as an adventure tourism destination.
Canada is the second most important North American market for Costa Rica, while adventure tourism is the third reason to visit the country according to TIC estimates. Therefore, for the institution, the promotion and attraction of this profile of tourists is of great importance.
The Institute has endeavored to expose the multiple activities of adventure and contact with nature that can be carried out in Costa Rica, during its participation in the “Outdoor Adventure Show (OAS)”, at the Toronto International Center, Canada. OAS is Canada’s largest consumer trade show, bringing together buyers and sellers of outdoor adventure products and services.
“Canada is the second country that generates the most tourists in Costa Rica after the United States. In 2019, it contributed to the arrival of 234,621 tourists and in the first three months of this year, the arrival of 61,349 Canadians by air was reported, so it is important to promote ourselves and offer reliable information about the destination and its attractions, coinciding with the increase in the desire to travel and have contact with the adventure and nature that Canadians love so much,” said Ireth Rodríguez, head of ICT promotion.
Adventure tourism, a priority
ICT data shows that before the pandemic, at least 62% of reasons to visit Costa Rica corresponded to the desire to experience adventure, making this category the third most important for the country. Among the activities promoted by adventure tourism are canopy, mountain biking, surfing, hiking, tubing and rafting, suspension bridges, canyoning, horseback riding, snorkeling and diving, as well as the kayak.
From Canada, the airlines Air Canada, Air Transat, Sunwing and WestJet fly to Juan Santamaría International Airport and Guanacaste Airport, precisely from these cities. (https://thecostaricanews.com/costa-rican-tourism-institute-tries-to-attract-tourists-passionate-about-adventure/)
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Last modification: June 7, 2022