Ralph Lauren reinforces its commitment to advancing a circular economy with a new “Live On” promise, extending the life of its products
The company also revealed that its signature luxury cashmere sweater will be its first Cradle to Cradle Certified® product.
NEW YORK –News Direct– Ralph Lauren Corporation
COPENHAGEN, Denmark and NEW YORK, June 7, 2022 /3BL Media/ — Ralph Lauren Corporation (NYSE: RL) today announced its new Live of promise to enable its past and future products to live responsibly by 2030. Unveiled at the Global Fashion Agenda World Fashion Summit in Copenhagen, the new promise is part of Ralph Lauren’s strategy Timeless design approach to ensure that its philosophy of timelessness is embedded from inspiration to every use and reuse of products across generations.
As part of the unveiling, the company also announced that its signature cashmere sweater will be the first Cradle to Cradle (C2C) Certified® luxury product. Cradle to Cradle certification is the global standard for safe, circular and responsibly produced products. Every component of the sweater will be certified, from the cashmere fiber to its rich dyes, and the iconic organic cotton label. Consumers will have the opportunity to recycle their sweater for its next use through a cashmere recycling program. Ralph Lauren’s C2C Certified® Cashmere Sweater will be available later this year.
“At Ralph Lauren, we’ve always believed in creating things that last, that never go out of style,” said Katie Ioanilli, Chief Global Impact & Communications Officer. “Today, as we unveil our Live On promise and our Timeless by Design approach, we embrace Ralph’s vision of timelessness more deeply and boldly than ever before.”
The Ralph Lauren Live On promise builds on the company’s existing circularity strategy and is based on three fundamental pillars that guide the initial objectives:
Design for circularity: Ralph Lauren is committed to designing its products according to circular principles by 2025, including a goal to produce five iconic products (“icons”) that are C2C® certified. In addition, the Company will offer high quality products made from 100% recycled cotton.
Enable circular customer experiences: The company has pledged to extend the life of its products by experimenting with ways for its consumers to rent, repair and recycle Ralph Lauren products by 2025 in select major cities.
Advancing the circular economy: By 2025, Ralph Lauren will also invest in scaling regenerative practices – such as the US Regenerative Cotton Fund – and innovative technologies like Natural Fiber Welding, a leading startup in sustainable materials science that scales a new industry standard for natural fiber recycling.
The Live On Promise was developed as part of Ralph Lauren’s evolved global citizenship and sustainability strategy, Timeless by Design, which leverages its work to: Create with Intention, Protect the Environment and Defend Lives best. Through Timeless by Design, Ralph Lauren will take its philosophy of creating sustainable products that are meant to be loved and worn for generations and apply it across the entire value chain – from how the company values the environment and stands up for the communities it serves, from inspiration to manufacturing. , sale and any use and reuse across generations.
ABOUT THE RALPH LAUREN COMPANYRalph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear and accessories, home, fragrance and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have constantly grown through an increasing number of products, brands and international markets. The Company’s brands, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others, are one of the most popular product families. most recognized in the world. consumer brands. For more information, visit https://corporate.ralphlauren.com.
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTSThis press release contains objectives, initiatives and forward-looking statements (“Forward-Looking Statements”) based on current expectations. Forward-looking statements include statements regarding, among other things, our citizenship and sustainability goals and our environmental and social goals. Forward-looking statements are indicated by words or phrases such as may, undertake, will, aim, seek, aim, target and similar words or phrases. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks include, but are not limited to, those identified in the company’s annual report on Form 10-K filed with the Securities and Exchange Commission. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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See source version at newsdirect.com: https://newsdirect.com/news/ralph-lauren-strengthens-its-commitment-to-advancing-a-circular-economy-with-new-live-on-promise-further – allowing-to-prolong-the-life-of-its-products-425196924