Executive Director leaves Mekong River World Tourism Day Forum now in final stages


  1. Projects to be showcased include the launch of a new consumer website Experience Mekong Collection and the publication of the Mekong Tourism Communication Plan.
  2. The announcement of the Mekong Hero Award 2021 and the final presentations of the Mekong Innovations in Sustainable Tourism (MIST) program reports will also be included.
  3. These will be the final events for Mekong Tourism by the current Executive Director.

Outgoing Executive Director Jens Thraenhart said: “As I approach the end of my nearly eight years as Executive Director of the Mekong Tourism Coordination Office, I am very happy to be working with our small team to produce two events in October. “

The impressive list of projects that will be showcased at both events includes the launch of a new Experience Mekong Collection consumer website, the publication of the Mekong Tourism Communication Plan, the announcement of the Mekong Hero 2021 Prize and the final presentations. of Mekong Innovations in The Sustainable Tourism Program (MIST) reports TTR Weekly.

Thraenhart notes that “these will be my last events for Mekong Tourism, but I will stay connected and hope to keep in touch with all of you.”

Jens Thraenhart was recently named a Tourism Hero by the World Tourism Network (WTN). This award recognizes those who have demonstrated extraordinary leadership, innovation and action, and Jens has always been successful in championing responsible tourism and sustainable tourism programs, bringing visibility and benefits to SMEs and communities, and diplomatically weaving progressive agendas into high-level public-private agendas. partnerships.

TTR WEEKLY says discussions about appointing a replacement executive director will almost go over time for the six countries to agree on who will succeed Thraenhart.

According to the plan, the six MTCO countries (Cambodia, China, Laos, Myanmar, Vietnam and Thailand) are to announce their choice at the Destination Mekong Summit on October 21 and 22. Thraenhart’s last day at the MTCO office is set for October 15th.

World Mekong Tourism Day Forum October 6-7

The virtual event will highlight the 2021 finalists who competed for top honors in the Mekong River Annual Innovations in Sustainable Tourism (MIST) and Mekong River Experience Showcases (EMS).

The shortlisted finalists will make their final presentation at the virtual forum, taking center stage to showcase sustainable tourism initiatives and social enterprises.

There are 15 finalists for the Experience Mekong 2021 showcases from Cambodia, Lao PDR, Thailand, Vietnam and Guangxi and Yunnan in China. Due to the current situation in Myanmar, the board of directors of Mekong Tourism Advisory Group decided to recognize all shortlisted Myanmar companies as Experience Mekong showcases.

Sign up for free here.

Destination Mekong Summit October 21-22

The virtual event will feature speakers such as hotel designer Bill Bensley and social impact innovator Jimmy Pham, founder of the Hanoi-based social enterprise and recipient of the Experience Mekong Showcase, KOTO (Know One – Teach One).

Other speakers include MIST 2018 winner Aroun KKK from Bamboo Lao and MIST 2019 finalist Ros Rotanak from Cambodia-based Chef Nak. Welcoming remarks will be delivered by Natalia Bayona, Director of Innovation, Investment and Education at the World Tourism Organization (UNWTO), and Steven Schipani, Senior Tourism Industry Specialist at the Bank Asian Development (AfDB).

The forum will be hosted live by the Innovation Lab at Sasin Business School at Chulalongkorn University in Bangkok.

During the summit, Mekong Heroes Selection Committee Chairman Kobkarn Wattanavrangkul, former Minister of Tourism and Sports, will announce the 2021 Mekong Hero Award winner.

For more information and to register, go here.

The Mekong River Tourism Coordination Office (MTCO) is administered from the offices of the Tourism Department of the Bangkok-based Ministry of Tourism and Sports of Thailand and was established with funding from the six governments of Cambodia, the China, Laos and Myanmar. , Vietnam and Thailand, which represent the Greater Mekong sub-region (GMS).

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