Building sustainable, inclusive and resilient tourism

Euromonitor International proudly supports the World Economic Forum (WEF) as the Official Data Partner for the Travel and Tourism Development Index (TTDI).

It’s no secret that COVID-19 has had a devastating impact on travel and tourism. As the recovery gathers pace at different paces around the world, businesses today face entirely new challenges. The war in Ukraine is creating further economic instability, while the industry faces increased consumer pressure to provide sustainable travel options.

Businesses and governments need to build resilience. The creation of a sustainable tourism model cannot be done in silos. This requires industry-wide collaboration.

This is why Euromonitor International has partnered with World Economic Forum contribute to a strategic benchmarking tool. It measures the factors and policies that enable sustainable and resilient development of travel and tourism, which in turn contributes to the development of a country.

Companies can use this tool to understand market strengths and weaknesses and justify investments in the travel and tourism space. It is an opportunity to improve sustainability, inclusiveness and resilience to build a better future.

Top Countries in Travel and Tourism Development Index 2021

Note: #1 represents the best performing country
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Source: World Economic Forum

Want to see the full list? You can access it here.

Movers and Shakers

Japan leads the Travel and Tourism Development Index rankings, followed by the United States and Spain in 2021. Italy was a new entrant to the top 10 in tenth place.

Vietnam (#52), Indonesia (#32) and Saudi Arabia (#33) were the most improved on the index, making the greatest progress in their rankings compared to their peers. Malaysia (#38), India (#54) and Mongolia (#84) saw the highest levels of decline.

Most Improved in Travel & Tourism Development Index

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Note: 2019-2021 percentage increase and 2021 ranking
Source: World Economic Forum

Only 39 out of 117 countries increased their score by more than 1% in their rankings, compared to 27 countries that fell by more than 1%.

In 2021, most countries experienced high levels of stagnation, but there is potential for growth due to changing demand dynamics. The index tells you which countries are ahead in enabling travel and tourism development, building resilience and preparing for future challenges and risks.

Accelerate new business models

The World Economic Forum previously warned that travel and tourism could reach a tipping point. The pursuit of endless growth and competitiveness would come at the expense of the environment and cultural assets on which the sector depends.

Travel and tourism play a central role in broader economic and social development. Stimulating inclusive economic growth, cultural exchanges and job creation as well as protecting the environment, biodiversity and communities will ensure the sustainability of the sector. From domestic and nature-based tourism to digital nomads and bleisure, the sector has opportunities to explore.

Next steps

To learn more, download the full report, Rebuilding for a Sustainable and Resilient Future, or take a closer look at the Travel and Tourism Development Index.

If you would like to know more about Euromonitor International’s travel information or its partnership with the World Economic Forum, please contact Caroline Bremner, Head of Travel Research at Euromonitor International at [email protected]


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